TIAGO MIGUEL GARCIA

Beverage manager Playa restaurant playadxb.com mixology4life

Popularity

Mocktails have gelled well with the rising trend of health and wellbeing, providing a more energetic drinking experience compared to alcoholic concoctions. Covid-19 caused a major shift in mindset. Previously, nightclubs were always full, but now we are seeing beachside running tracks packed with people. We are waking up earlier, exercising, eating healthier and, of course, drinking better. I believe this new wellness era is here to stay.

Heathier options

In my opinion, there are two main paths: one focused on healthy drinking, vitamins and nutrients, where bartenders will have to study and analyze carefully the ingredients used in their drinks, as well as the sugar content; and the other involving the availability of an alcohol-free version of a consumer’s favorite cocktail wherever they go.

Freshness is key

When it comes to mocktails, freshness is the key. Therefore, we don’t use any branded juices or syrups if we are trying to provide our customers with a healthy drinking experience. Undoubtedly, the best brand you can have is your own; juice squeezed with your own hands, for instance. This is something that no brand can provide.

Revenue generator

The advantages of having mocktails on the menu are considerable, especially in the Middle East, where alcohol is not always available. Indeed, this region is a booming market for alcohol-free cocktails and drinks.

Also, the more diverse the offering, the greater the potential to reach a larger audience.

From a business perspective, mocktails are a revenue generator and are a must at any decent restaurant/bar. As a bartender, I know how often this section of the menu is overlooked, which is a big mistake because mocktails are just as important as cocktails.