BoNJoUR MoNSiEUR

Chanel has finally sunk their teeth in men’s haute horlogerie with the release of Monsieur de Chanel, the brand’s first timepiece designed exclusively for men. while the elegant creation made its world debut during the last Baselworld event in March, Chanel only started promoting its official campaign in September. Featuring French actor Gaspard Ulliel, the images were shot in minimalistic tones and proposed a stylish composition between what Ulliel wears and how the exclusive round watch perfects his look. Add to that the fact that the watch also carries Chanel’s first in-house movement, named Calibre 1 (produced by Romain Gauthier), and you can easily see how Monsieur de Chanel has opened up a whole new chapter for the Parisian brand.