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The Creative Get Going
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A Ticking Swan Song
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“We chose 15,000 gauss because that’s the highest we could measure in Switzerland, which covers 99 percent of all magnetic fields”
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“This is a rather business, so to speak. We’re selling a product that isn’t based on any rational need”
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Time to Play
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“It’s a great success because people buy them left and right, everywhere in the world. Why? People want to have fun”
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In the Works
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“The Chronoworks movement has shown a 45-percent improvement in terms of performance. We have elevated the power reserve from 70 to 100 hours”
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“Innovation and tradition are not paradoxical to each other, but it’s exactly the opposite: Innovation is a tradition for Breitling”
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Secrets of Success
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“The real secret is consistency, continuation, focus and staying in the same price league. Be close to the market, and don’t try to do everything”
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“Longines made over CHF1.5 billion, so we had a good year. On a wider scope, we have been successful in multiplying the turnover by five in the last ten years”
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It’s Personal
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“We had the opportunity to work with Robert Dallet’s drawings, because big cats epitomize the power of nature”
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“We’re now looking to develop new projects with complications, but with poetical and unconventional complications—just like the Le Temps Suspendu”
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“The goal of MB& F is to be happy. It is a life descision, not a business decision. I can create whatever I want; that’s my numberone mantra”
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“Piaget making use of spring drive technology from Seiko is definitely a paradigm shift that will have major repercussions in the future”
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“It’s no big secret that some of these smaller brands have already been openly exhibiting around Geneva during SIHH”
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“The design is simply phenomenal, a geometrically rich masterpiece that, to some, calls to mind the works of the late Gérald Genta”
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“The Monsieur de Chanel is not just Chanel’s first men’s watch but also the first that embodies their in-house movement”
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Chorus Line
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To Drive For
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“Drive de Cartier stands for watchmaking mastery stretching for over a century and an innate desire that drives every man. So, what’s your drive?”
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The birth of the annual Calendar