THAT ’70s sHOw

DA MAN - Caliber - - ESSENTIALS -

The rise of Gucci of late loudly ex­tends to its watch­mak­ing de­part­ment, where a va­ri­ety of nov­el­ties—cre­ated with a nod to cre­ative di­rec­tor Alessandro Michele— have ar­rived to sex up the brand’s more con­ser­va­tive swiss-style se­lec­tions. The GG2570 is one such watch, with a moniker that col­lates Michele’s lucky num­ber, “25,” and the brand’s hall­mark decade, the 1970s. The cush­ion-shaped case with seam­less lugs and round bezel is ir­rev­er­ently fresh, propped by a sub­tle “G” on the dial rim and a date dis­play at 6 o’clock. There are plenty of mod­els shown for men, al­though the one with a striped NATO ny­lon strap is par­tic­u­larly cov­etable. All of th­ese pieces are pow­ered by quartz move­ments (and are hence rel­a­tively more af­ford­able).

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