Azadea Group
is a premier lifestyle retail company, founded in Lebanon in 1978, owning and operating more than 50 leading international franchise concepts across the Middle East and Africa. Representing leading international brand names in F&B, among other sectors, with over 12,000 employees on its payroll, the company boasts a solid infrastructure, overseeing more than 650 outlets, spread across 13 countries including, Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and United Arab Emirates. “You can grow much faster as a franchise than if you’re operating your own brand. With a franchise, you’re implementing already-successful business models. Why bother establishing a vertically integrated business model, which will take you years and years to perfect, when you can get involved at the end of the supply chain and start opening outlets in promising markets in a matter of months?” CEO, Said Daher, said. The group’s portfolio includes: Argo Tea; Columbus Café & Co; Eataly; Pulp; Paul; and The Butcher Shop & Grill.
Another significant player on the F&B scene is Boubess Group. Founded in