China spends USD 261 billion on outbound tourism

International tourism expenditure grew by USD 11 billion, according to the latest UNWTO World Tourism Barometer. The number of outbound travelers rose by six percent to reach 135 million. This growth consolidates China’s position as number one source market in the world since 2012. Tourism spending from the United States, the world’s second largest source market, increased eight percent in 2016 to USD 122 billion, up USD 9 billion on 2015. Germany, the United Kingdom, France and Italy, the four European markets in the top 10, all reported growth in outbound demand last year.