INSIGHT FROM THE MIDDLE EAST
Lebanon and Dubai have been the club leaders in the region in recent years. Hospitality News ME sits down with architect and designer, Suzy Nasr, to discuss the principles applied to the group’s newest venue in Downtown Beirut
Aesthetics and mood
A nightclub’s design should always be functional and aesthetic at the same time. If it does not stimulate guests and tap into their feelings, they will very quickly forget about it afterwards. It’s crucial that the design evokes the mood, the personality and the hospitality that the project is aiming to convey to its visitors. Commissioning a specialized architect is key, as they will be able to relate to these requirements and translate them into the project. A nightclub should be trendy and chic, but avoid being polished or pretentious. It should also be sufficiently impressive in size to meet its many requirements. Always remember that a nightclub is not a lounge. This is the challenge; to be big in size, but still comfortable and secure enough for guests. Intuitive circulation combined with agile leveling can secure a relaxed guest experience, even within the most complex design. Lines should be adapted to human instinct away from labyrinth. The strength of the design relies on creating a venue that’s comfortable, even when packed.
Rooftops and comfy places
Rooftops remain highly popular as guests are always keen to get some fresh air and seek out a change of scene during the evening, away from the music. When designing a club, one must always give thought to providing a variety of seating areas. This guarantees a different and distinct clubbing experience with every visit. Leveling is another factor requiring thought. It’s also vital to create genuine synergy between the people, the operation and all of the accompanying shows and performances. Design should be at a highly refined level to achieve a superior, authentic ‘theatrical experience’, especially when it comes to entertainment, projection, sound and other elements within the nightclub.
A design that evolves
The design of the nightclub must grow and mature, along with its public. Facelifts, revamps and complete renovations will sometimes be required. But think carefully before entirely renovating a venue that’s performing well, as it could negatively affect its dynamism. Revamps allow a club to maintain its status and enhance its offering. Architecture and design should make you respond, react, feel and anticipate, allowing you to add glamour to the entire concept.