11 rea­sons why detox menus at­tract clients to res­tau­rants

With in­di­vid­u­als be­com­ing more health con­scious, a grow­ing num­ber of res­tau­rants and F&B out­lets are cre­at­ing healthy menu items and im­ple­ment­ing other well­ness ini­tia­tives to at­tract cus­tomers. In­tro­duc­ing a ‘detox’ or ‘cleanse’ menu is an in­ter­est­ing ad

Hospitality News Middle East - - CONTENTS -

1. Im­age en­hancers:

Detox menus en­hance the im­age of the res­tau­rant and po­si­tion it in the health and well­ness sec­tor, es­pe­cially when backed up by ex­pert chefs and qual­i­fied nu­tri­tion­ists.

2. Ex­cit­ing cus­tomers:

Of­fer­ing in­trigu­ing, whole­some and tasty op­tions based on the lat­est su­per­foods and nu­tri­tion trends is key. A menu that is burst­ing with color, fla­vor and the lat­est food move­ments is some­thing that ex­cites cus­tomers, as peo­ple usu­ally scout the menus prior to go­ing to such venues.

3. Part­ner­ships:

Tap­ping into the data­base of other en­ti­ties through pos­i­tive part­ner­ships and col­lab­o­ra­tions with nu­tri­tion­ists, health and well­ness pro­fes­sion­als and culi­nary chefs, is a great way to also pro­mote a detox menu and ex­pand the res­tau­rant’s out­reach within the com­mu­nity.

4. Make a buzz:

Cre­at­ing in­ter­est around the menu and hav­ing a ‘tried and tested’ cam­paign of in­flu­encers who have truly sam­pled the food, en­joyed it, and ex­pe­ri­enced the ben­e­fits of the menu will im­pact the res­tau­rant pos­i­tively.

5. Visual ad­van­tage:

We usu­ally eat with our eyes first, and the pre­sen­ta­tion of detox dishes is of­ten sec­ond to none, al­most artis­tic and ideal for ef­fec­tive so­cial-me­dia shar­ing. Good pho­tos get shared ex­ten­sively on­line which then gen­er­ates more talk and buzz about the menu.

6. Menu for dif­fer­ent sea­sons:

Detox menus en­sure cus­tomers have some­thing new and unique to con­sider as al­ter­na­tives to the usual choices. Cre­ate menus for dif­fer­ent sea­sons as well, giv­ing din­ers fresh ideas to look for­ward to ev­ery few months.

7. Cater to mil­len­ni­als:

Detox menus at­tract the younger gen­er­a­tion. Cre­at­ing a ‘food event’ or pro­mo­tion around the menu to give mil­len­ni­als a broader ex­pe­ri­ence en­cour­ages them to share the ini­tia­tive with their friends and talk about it per­son­ally and through their so­cial me­dia chan­nels. Word of mouth and per­sonal re­fer­rals are the strong­est, most ef­fec­tive and re­li­able means of ad­ver­tis­ing.

8. Tar­get niche mar­kets:

Cer­tain di­etary re­stric­tions, such as dairy free and gluten free meals gen­er­ally fea­ture on detox menus. In­clud­ing these will help tar­get a niche seg­ment of peo­ple who of­ten have dif­fi­culty find­ing din­ing op­tions.

9. New and old:

Spic­ing up the menu with a sea­sonal detox or cleanse line may be an ef­fec­tive way of both re­tain­ing loyal cus­tomers and at­tract­ing new­com­ers. When cre­ated by ex­perts in the field and mar­keted prop­erly, this sim­ple but ef­fec­tive strat­egy gives cus­tomers some­thing new to look for­ward to, while pro­vid­ing the res­tau­rant with that ex­tra nu­tri­tion and health edge which more peo­ple are look­ing for.

10. Good pro­mo­tion:

In­tro­duc­ing a detox line cre­ates a good story for me­dia. It is an op­por­tu­nity to reach out to cus­tomers through a broad range of chan­nels, such as dig­i­tal and email mar­ket­ing, at a time when sev­eral new food and health trends are emerg­ing across the re­gion.

11. Sim­plic­ity is key:

Detox menus do not need to be com­pli­cated. The con­sumer should not find it dif­fi­cult or over­whelm­ing to nav­i­gate and or­der from.

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