11 reasons why detox menus attract clients to restaurants
With individuals becoming more health conscious, a growing number of restaurants and F&B outlets are creating healthy menu items and implementing other wellness initiatives to attract customers. Introducing a ‘detox’ or ‘cleanse’ menu is an interesting ad
1. Image enhancers:
Detox menus enhance the image of the restaurant and position it in the health and wellness sector, especially when backed up by expert chefs and qualified nutritionists.
2. Exciting customers:
Offering intriguing, wholesome and tasty options based on the latest superfoods and nutrition trends is key. A menu that is bursting with color, flavor and the latest food movements is something that excites customers, as people usually scout the menus prior to going to such venues.
Tapping into the database of other entities through positive partnerships and collaborations with nutritionists, health and wellness professionals and culinary chefs, is a great way to also promote a detox menu and expand the restaurant’s outreach within the community.
4. Make a buzz:
Creating interest around the menu and having a ‘tried and tested’ campaign of influencers who have truly sampled the food, enjoyed it, and experienced the benefits of the menu will impact the restaurant positively.
5. Visual advantage:
We usually eat with our eyes first, and the presentation of detox dishes is often second to none, almost artistic and ideal for effective social-media sharing. Good photos get shared extensively online which then generates more talk and buzz about the menu.
6. Menu for different seasons:
Detox menus ensure customers have something new and unique to consider as alternatives to the usual choices. Create menus for different seasons as well, giving diners fresh ideas to look forward to every few months.
7. Cater to millennials:
Detox menus attract the younger generation. Creating a ‘food event’ or promotion around the menu to give millennials a broader experience encourages them to share the initiative with their friends and talk about it personally and through their social media channels. Word of mouth and personal referrals are the strongest, most effective and reliable means of advertising.
8. Target niche markets:
Certain dietary restrictions, such as dairy free and gluten free meals generally feature on detox menus. Including these will help target a niche segment of people who often have difficulty finding dining options.
9. New and old:
Spicing up the menu with a seasonal detox or cleanse line may be an effective way of both retaining loyal customers and attracting newcomers. When created by experts in the field and marketed properly, this simple but effective strategy gives customers something new to look forward to, while providing the restaurant with that extra nutrition and health edge which more people are looking for.
10. Good promotion:
Introducing a detox line creates a good story for media. It is an opportunity to reach out to customers through a broad range of channels, such as digital and email marketing, at a time when several new food and health trends are emerging across the region.
11. Simplicity is key:
Detox menus do not need to be complicated. The consumer should not find it difficult or overwhelming to navigate and order from.