Crowd­storm­ing and the power of artistry

A group of young artists, de­sign­ers and art di­rec­tors proved an in­stant hit at the Lynx with the Crowd Storm­ing ini­tia­tive

Campaign Middle East - - FRONT PAGE - Lana Chukri is an art di­rec­tor at Leo Bur­nett Dubai

A group of young artists, de­sign­ers and art di­rec­tors proved an in­stant hit at the Lynx with the crowd­storm­ing ini­tia­tive.


“This year Leo Bur­nett Dubai launched an ex­cit­ing new cre­ative con­cept at the open­ing of the Dubai Lynx In­ter­na­tional Fes­ti­val of Cre­ativ­ity: Crowd Storm­ing. The col­lab­o­ra­tive and en­gag­ing idea was seen at Leo Bur­nett’s Lynx Academy booth. Its once white walls were built out of blank can­vases that evolved through­out the three-day event into a vi­brant hub of art and ex­pres­sion, even­tu­ally trans­form­ing these can­vases into unique art pieces.

“Three ur­ban artists – Rami Afifi, Vic­to­ria Vi­ray, and Tar­sila Schu­bert Cury – painted through­out the fes­ti­val draw­ing in­spi­ra­tion for their work from tweets sent by fes­ti­val-go­ers us­ing a ded­i­cated hash­tag. The tweets in­cluded any­thing from thoughts and ideas to words and im­ages, bring­ing to life what­ever came to their mind on the blank can­vases of the booth. The as­tound­ing num­ber of tweets, which amounted to hun­dreds within the three days, were dis­played on a screen for the artists to see, and tweet­ers who left a last­ing im­pres­sion on the artists were then cho­sen to pick up their very own can­vas at the end of the fes­ti­val.

The con­cept be­hind Crowd Storm­ing was to cel­e­brate cre­ativ­ity, bridg­ing the col­lab­o­ra­tive process of a col­lec­tive brain­storm­ing and the spark of in­spi­ra­tion, with a vis­ual and or­ganic ex­e­cu­tion, demon­strated in an in­ter­ac­tive, live art in­stal­la­tion. The booth is a tes­ta­ment to how cre­ativ­ity is the core of our busi­ness at Leo Bur­nett, and the heart of what we do within the com­mu­ni­ca­tion in­dus­try. Our aim was to bring people to­gether, and to have art and cu­rios­ity build con­ver­sa­tions. The process, be­ing the in­cred­i­bly en­gag­ing suc­cess that it was also served to re­mind us that cre­ativ­ity can be gen­er­ated from any­where, and can come from any­one.

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