Campaign Middle East - 2014-03-23

• Triple Lynx joy for Memac Ogilvy,
• ”Every media person was talking about the importance of storytelli­ng. [But] there's a big gap between the people talking about stories and the people making them.”
• ‘It is the one thing that keeps us going’
• Crowdstorm­ing and the power of artistry
• Freedom Theatre: Cultural resistance
• Where did all the gold and grands prix go?
• Nine signs that you can count on mobile
• YouTube: serious about fake views
• Ogilvy takes majority stake in Memac
• VOX Cinemas set to expand following $204m investment
• Webedia acquires majority stake in Diwanee
• Coalition to combat TV piracy
• Big data is an invitation to lazy marketing because of the digitally disenfranc­hised
• A question of trust
• West Wing planning: a new approach
• Hubert Boulos CEO of DDB Middle East
• Bechara Mouzannar chief creative officer, Leo Burnett MENA
• The milestone and the crossroad
• Are brands less reliant on media agencies?
• If there’s unlimited supplies of bite-sized content, should we feel more in control?
• German agency Servicepla­n embraces full-service model
• Q Is work/life balance an issue at agencies?
• Saatchis’ new Latin groove
• Do online ads pose a big creative threat?
• Take a leaf out of The Freedom Theatre’s book and make a difference
• Mistakes can make magic
• On the Campaign couch… with
• As Dimachkie says, adland has reached a crossroads
• The school of stor ytelling
• Lessons learned
• The Punchdrunk story

Campaign Middle East - 2014-03-09

Campaign Middle East - 2014-04-06