Campaign Middle East - 2014-04-06

• ”What we love, what we care about, those won’t change. That’s what we need to keep ahead of. Facebook’s biggest challenge is making sure we keep moving fast enough.”
• Mindshare, strategy and a focus on product
• Leo Burnett renews its focus on growth
• How BA has shaken up the agency model
• Healthy thinking: Adland and obesity
• Independen­ce and the ideal Rėpublique
• Mixing the corporate and creative worlds
• TED 2014: morality and mortality
• Dentsu Aegis eyes regional growth
• Emirates rolls out global ad campaign
• Aramex hands OMD digital brief
• Getting to know the gadget generation
• When we are all seeking differenti­ation, La Difference is not such a bad way to go
• The music telephone exchange
• Q Will radio always be the poor media cousin?
• Click-through as currency shows how brands have got the internet all wrong
• The advertisin­g man’s fear of judgement day
• Marketers need to embrace web
• On the Campaign couch… with JB
• PRIVATE VIEW
• PHD has promoted planning director Mohammed Halawi to the position of general manager of its office in Abu Dhabi. The move reflects both his personal developmen­t and the growing needs of PHD’s clients based in the capital.

Campaign Middle East - 2014-03-23

Campaign Middle East - 2014-05-04