Publi­cis Groupe to ac­quire Sapi­ent

Campaign Middle East - - NEWS - NEWS

Publi­cis Groupe and Sapi­ent have an­nounced that they have en­tered into an agree­ment un­der which the Groupe will ac­quire Sapi­ent in a $ 3.7 bil­lion deal.

Mau­rice Lévy, chair­man and CEO of Publi­cis Groupe, said, “Sapi­ent is a ‘crown jewel,’ a one of a kind company born in the tech­nol­ogy space with strengths in mar­ket­ing, com­mu­ni­ca­tions, con­sult­ing and omni-chan­nel com­merce, all of which are equally im­por­tant to best help clients achieve their dig­i­tal trans­for­ma­tion. It will also give Publi­cis Groupe ac­cess to new mar­kets and cre­at­ing new rev­enue streams. This ac­qui­si­tion ful­fills many of Publi­cis Groupe’s ob­jec­tives: we will en­hance our lead­er­ship po­si­tion in dig­i­tal, achieve our goal of de­riv­ing 50 per cent of our rev­enues from dig­i­tal and tech­nol­ogy three years ahead of our 2018 plan, and lever­age tech­nol­ogy, con­sult­ing ca­pa­bil­i­ties to ex­pand in new ver­ti­cals, and of­fer­ing new and ex­cit­ing op­por­tu­ni­ties to our tal­ents.”

Alan J Her­rick, pres­i­dent, CEO and co-chair­man, Sapi­ent, will join the Publi­cis Groupe se­nior man­age­ment team as CEO of Publi­cis. Sapi­ent, the new plat­form for all dig­i­tal ini­tia­tives from the Publi­cis Groupe.

Publi­cis. Sapi­ent will house the three di­vi­sions of Sapi­ent – Sapi­en­tNitro, Sapi­ent Global Mar­kets and Sapi­ent Gov­ern­ment Ser­vices – be­sides Publi­cis Groupe’s dig­i­tal brands Dig­i­tasL Bi, Ra­zor­fish Global and Rosetta.

Sapi­ent Nitro, the dig­i­tal mar­ket­ing unit, ex­panded to the Mid­dle East with a Dubai of­fice in 2010, on the back of the Mars business. Cam­paign Mid­dle East re­ported that it shut shop in 2012 fol­low­ing loss of that ac­count.

Sapi­ent was founded in 1990 and has 13,000 em­ploy­ees in of­fices across 37 ci­ties, in the Amer­i­cas, Europe and Asia-Pa­cific. It regis­tered over $1.3 bil­lion in rev­enue in the year ended June 30, 2014.

With the ad­di­tion of Sapi­ent, Publi­cis Groupe will have over over 75,000 peo­ple world­wide, a state­ment said.

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