Sony looks to capture the beauty of Saudi Arabia with Z3

Sony’s new campaign for the Xperia Z3 in Saudi Arabia focuses on a journey of photographic discovery by two individuals across the landscapes of the Kingdom. The campaign was launched in October to support the launch of the Z3 range of Xperia smartphones and tablets.

The two heroes, Mohammed and Majid, are two Saudi Arabian nationals. One is an aspiring young photographer and the other, a mature traveler who has spent his life discovering Saudi Arabia. They will attempt to capture the beauty the nation has to offer through the lens and capabilities of the Sony Xperia Z3.

During their journey across the Kingdom, they will share adventures with their Saudi compatriots through a series of ‘inspiring and lightedhearted videos’ broadcast on multiple social platforms like YouTube, Instagram and Facebook, informed a statement on the campaign.

Spyridon Gousetis, director of marketing at Sony Mobile Communications, MEA, said, “At Sony, we offer passion and excitement in everything we do – not just through our innovative range of products, but in all our activities. This once in a lifetime road trip captures the essence of our philosophy and brings out the best of what the Xperia Z3 series has to offer. It is a highly creative vehicle that we are confident will resonate with our audience in Saudi Arabia.”