Nescafé My inspiration

Credits

Client: NescafeNestle Brand: Senior Brand

Manager: Magda Malkoun

Brand Manager:

Rona Al Khoury

Creative Agency: Publicis Middle East – Dubai Regional Executive Creative Director:

Alessandro Brunori Executive Creative

Director: Ramzy Haddad

Copywriter: Rewa

Zeinati A/V Production Manager: Andreea

Mititiuc

Account team: Maya Khammar, Teddy Abdelnour

Production house: Prodigious Director: Jan Wentz Exposure: TV / Digital / Cinema

Lowdown

The film features a young graphic novelist. He brings real life situations like revelry at a club to life in his work. His own adventure, while climbing a mountain, adds to the pages of his novel. So do encounters with a beautiful girl who passes by with a smiling glance, and a fellow student who gives him a menacing glare. All of them translate into characters in his work. The film ends with him climbing on to the terrace of his building needing a break, joining his friends with a cup of Nescafe. The voice over says, “Discovery is a journey, start today.” The skyline in his view morphs into the images from his novel.