Honda The Other Side

Credits

Brand: Honda Agency: Wieden & Kennedy London

Creative directors: Scott Dungate, Graeme Douglas

Producers: Lou Hake, Gemma Knight

Digital producer:

Dom Felton

Production assistant:

Tom Dean Group account

directors: Paulo Sa- lomao, Nick Owen

Account director:

Alex Budenberg

Account manager:

Cecelia Hund

Planning director: Martin Beverley

PR director: Marta

Bobic

Head of technology:

Jim Hunt Executive creative

directors: Tony Davidson, Kim Papworth

Lowdown

Honda has scored a viral hit with an interactive ad for its new Civic model. Wieden & Kennedy London created the online film, which enables viewers to switch between stories about a suburban school-run and an art heist by pressing “R” on their keyboards – a function that mirrors the Type R’s race button. The campaign highlights the different characteristics between the standard Civic and its more aggressive cousin. The work was created by Scott Dungate, Graeme Douglas, Paul Knott and Tim Vance, and directed by Daniel Wolfe through Somesuch & Co. To view this interactive film, go to youtube.com/user/HondaVideo.