BLEAKER FORECAST FOR ADSPEND GROWTH

Dentsu Aegis Network has warned of “caution” in the global ad market and anticipates growth of 3.8% in 2017, down from its previous forecast of 4%. Revenues should pick up in 2018, with an increase of 4.3% predicted. Expectations for UK growth were downgraded to 4% for 2017, but that is estimated to rise to 5.9% in 2018.