BE CREATIVE

The importance of a strong brand in hiring talent is underlined by Campaign research. It found 96% of more than 200 marketing and creative industry jobseekers said they took an employer’s brand into consideration when applying for jobs.

The explosion of content and social media has meant that employers are being ever more creative in how they are targeting prospective employees – gone are the days when slapping a job description up on a jobs board would be enough to find the perfect candidate.