LOOK INSIDE A PRO STUDIO
Take a look behind the scenes and explore the day-today operation of a professional photographic workplace
At one time, a photographic studio was the only reliable way to have a continued and wide-reaching public presence as a photographer. in the modern day, the internet has provided a genuine alternative for many professionals who run their businesses exclusively online, garnering clients from all over the world. While this can be a highly profitable route to take, for many wedding, portrait and commercial photographers, working regionally, a physical studio is still a vital part of their business operation. the main advantage of running a studio is that it can act as a business ‘hub’, where the photographer can store and set up their main equipment – an especially useful tactic when their image output is high.
Many inexperienced photographers hold misconceptions about the process of building and operating a studio, notably that it is prohibitively expensive to all but the most successful individuals. With careful gear selection and efficient use of the studio, it can quickly become a great asset. Another misapprehension is that a studio is all about equipment, with many beginners failing to consider the use of physical space – probably the greatest advantage of owning a studio. having the freedom to assign space to specific functions is a hidden weapon in the professional’s arsenal and learning to conduct this correctly is an essential skill.
this feature will discuss all of the key factors of a working photo studio, including common operational practices, fundamental gear outfitting and design for each genre, and the main challenges of using a fixed location. With first-hand advice from working professional photographers, you will learn to understand the building blocks of a profitable and sustainable studio space.