MASTER STUDIO CHALLENGES
Learn to expect the unexpected and use pro solutions to keep your studio running at peak performance
Whether you are running a small highstreet studio or a multi-photographer, commercially scaled operation, the day-today challenges can be considerable. These are due to several factors. Firstly, there is the large amount of equipment that must be organised, maintained and kept in a readyto-use condition, all of which represents a considerable financial investment. Secondly, the number of relationships with clients, models and other industry professionals creates a complex network to function within. Thirdly, there is the exceptionally high volume of image files being generated every day, each of which must be carefully tracked, tagged and archived. Modern photographic gear is built to be exceptionally precise, yet the advanced nature of digital cameras and lens technology makes it difficult to predict when failures may occur. This makes it imperative to have backups of each base item in your kitbag, so that redundancy exists should one unit stop working. Of equal importance is that your back-up gear is of the same model as your primary kit, to reduce power and functionality discrepancies when swapping in a replacement, which can then introduce shoot delays.
Further to gear complications, human factors play a significant role in studio stress. Models and clients themselves are not always punctual, calling on your timemanagement skills, and they may present creative differences to mediate. There are also the legal formalities to keep up with; when shooting many professional models, as large studios will every day, it is critical that release forms are completed for each shoot, to avoid usage complications. These need to be easily accessible from studio records. It also pays to know when problems are most likely to occur. During the day, there are key times when issues are more common, mainly at shoot changeovers, especially when redressing the studio for a different shoot type. Furthermore, when working with new clients who bring new requirements, there is always the possibility of surprise setbacks. Recognising the catalysts of obstacles is crucial to allow for their early addressal and in turn, for the smooth running of a pro studio.