DEFINE YOUR GENRE

Starting as a specialist is a good way to build a focused business with lean expenses

as a new competitor in the market, it is always advisable to have a focused strategy and clear customer base. There is another benefit however – streamlining your target genre to a specific type of image (wedding, portrait etc.) means narrower gear requirements and therefore, fewer surplus items. providing multiple services may increase footfall into your studio, but your overall operation can quickly become complex and less manageable. start small for a greater initial profit margin.

having a tighter focus on the genres in which you intend to specialise has benefits for both initial outlay on resources and market penetration