TIPS FOR BUILDING A BUSINESS

Ghene divulges her expert advice on how to succeed when first starting out with a new photography business

CONDUCT A MARKET STUDY AND WRITE YOUR BUSINESS PLAN I went in head first when I started and I ended up like a fish swimming in a vast ocean without direction. This bit will also help you price yourself accordingly.

CHOOSE YOUR EQUIPMENT WISELY reliable brands you can afford with very good customer support helps a lot.

INSURE EVERYTHING Make sure there is a way for you to locate your property.

YOU CAN’T BE A JACK OF ALL PHOTOGRAPHY start by choosing which genres you like the most, then focus on that.

NETWORK Make friends with other photographers, stylists, retouchers, creative people… a good network of creatives will give you constructive criticism should you need it, and ideas should you get stuck, but will also support you. They help you grow – my creative network did.