£50 ‘not enough’ at Sains­bury’s

Midweek Sport - - NEWS -

SAINS­BURY’S “feed your fam­ily for £50” ad cam­paign has been BANNED af­ter a se­ries of com­plaints from an­gry par­ents.

The telly, mag­a­zine and in­ter­net ad­verts were found to be “mis­lead­ing” by the Ad­ver­tis­ing Stan­dards Au­thor­ity (ASA) which launched an in­ves­ti­ga­tion.

The ad­verts claimed: “at Sains­bury’s you can now feed a fam­ily of four, for a week, for just 50 quid” and added: “28 Break­fasts, 28 Lunches, 28 Din­ners, 1 Happy Fam­ily”.

Some peo­ple ques­tioned whether the £50 would pro­vide enough food and said it wasn’t clear that ‘store­cup­board es­sen­tials’ were ex­tra.

The firm said the plans were de­vised to pro­vide on av­er­age at least 75 per cent of calo­rie re­quire­ments.

How­ever, the ASA found the ad­verts to be in breach of rules.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.