Innovations with influence
As we look forward to seeing innovation and new companies debuting at WTCE, we ask one
regular exhibitor, why they attend and their plans for this year’s show
TMatrix, he run up to WTCE is a crazy time for the Onboard Hospitality team, just as it is for exhibitors, but it is also a time of great anticipation and excitement as we prepare to spot new innovations and revolutionary products or services.
Among those stands drawing attention last year was that of product design and procurement specialist, Matrix, which was wowing visitors with the world’s first moisturising pyjamas.
This year they are back and will use the show to showcase patented BioForm plastic which is similarly set to impress. Created using a patented additive that speeds up the degradation process in landfill, it enables products to biodegrade 100 times faster than traditional plastic. The technology can be incorporated into any plastic polymer.
Harry Zalk, director at Matrix, said: “Almost 90% of the world’s plastic ends up in landfill, taking between 500 and 1,000 years to degrade. This is a very real and present problem. We want to help airlines address their environmental concerns and are constantly expanding our product selection to meet demands.
"Our products biodegrade in landfill in under five years and we’re proud to be proactively combating the impact that humans have on our planet. Unlike other solutions that have been seen before, there is no impact on the product’s appearance, functionality or stability.”
Building on the buzz around the Hydra Active technical textiles range, Matrix will also showcase its light-weight bedding range. Where the pyjamas use micro-encapsulation technology to continually release sea kelp nutrients to combat the effects of dry air on the wearer’s skin; the duvet uses technology to make the product lighter and more efficient.
Airblend is a duvet technology that enables the company to produce duvets for First or Business that are 30% lighter than conventional duvets with improved heat retention, addressing airlines concerns regarding onboard weight reduction.
Alongside its new products, Matrix will also focus on its partnership with The White Company for British Airways. The company has also been working with Qatar Airways First and Business to develop new products exclusively for use onboard.
Zalk said: “WTCE is a key event for us and has been pivotal in securing some of our biggest tenders.
The exhibition provides a great opportunity for us to showcase innovative products, catch up with our existing clients and meet new clients. We’ve exhibited for the last three years and are looking forward to returning to WTCE with our biggest stand yet!”•