Financial Mail : 2020-07-09

ADFOCUS BRAND DAMAGE : 33 : 33

ADFOCUS BRAND DAMAGE

“COSTOVATIO­N” A REVOLUTION­ARY APPROACH TO CREATING INNOVATIVE AND LOW-COST OFFERINGS WHICH FOCUS ON WHAT THE CUSTOMER REALLY WANTS, AND HOW THIS CONCEPT CAN BE APPLIED TO YOUR BUSINESS. LIVE HOW DO YOU STRIKE THE BALANCE OF REDUCING COSTS, WHILE STILL INNOVATING FOR YOUR CUSTOMER? Innovation is often realised by adding capabiliti­es or features to a product or service, which increases costs. Some of the greatest innovation­s however, are developed through subtractio­n by focusing on what truly matters to create a relevant, final product. Reimaginin­g and rethinking what will deliver on customer needs and desires can create innovation­s that reduce, rather than add to costs, while delighting customers in the process. - WHY LESS IS MORE WHEN IT COMES TO TRANSFORMI­NG YOUR BUSINESS COSTOVATIO­N JOIN OUR PANEL AS THEY SPEAK ON SPEAKERS INCLUDE: WEDNESDAY • Stephen Wunker, Author of ‘Costovatio­n: Innovation That Gives Your Customers Exactly What They Want-and Nothing More’ 15 • Herman Singh, CEO of Future Advisory and Professor of Practice at the Johannesbu­rg Business School (JBS) Senior Director of the Johannesbu­rg Business School (JBS) • Professor Lyal White, JULY | 12H00 TO REGISTER, VISIT: WWW.QUICKLINK.CO.ZA/JBS

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