Flavourburst forever

Only the most flavourful strawberries make it into Woolies’ Flavourburst range

Fresher for longer Woolies’ strawberries are kept cool from the farm to your basket.

Only the best is good enough

Expect only the best varieties grown in superb locations.

Farmers who care Before Woolies picks the fruit, they pick their farmers. They’re as obsessed with quality as Woolies is.

Farming with tomorrow in

mind Woolies promotes healthy soil and uses water responsibly so it’s better for you and the planet.