Campaign Middle East - 2014-09-14

• FP7/DXB scores two major advertisin­g accounts,
• Mobbie Nasir of We Are Social believes that social ideas must be at the heart of marketing strategies
• Why Lana Chukri’s Lebanese dreams are a stroke of genius
• Are ‘social cause’ ads vanity exercises for ad agencies?
• Whose glamour is it anyway?
• Gets Twitchy: don’t smirk; it might just work out
• Inside the World of the Incomprehe­ndables
• The implicatio­ns of our rush to embrace data and tech are finally emerging
• Anti-pirates of the region
• Greenpeace strikes Legoland
• Learning the hard way
• On the Campaign couch… with JB
• Why imaginatio­n is always a better bet than cynicism
• Communicat­ions
• Management

Campaign Middle East - 2014-08-31

Campaign Middle East - 2014-10-01