Managing New Product and Process Development

Managing New Product and Process Development

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Steven C. Wheelwright

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Description

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Genres

MarketingBusiness & EconomicsProduction & Operations ManagementIndustrial Management

Pages896

Released2010

LanguageEnglish

PublisherFree Press

ISBN9781451602319

SellerSimon & Schuster

About the author(s)

Steven C. Wheelwright Steven C. Wheelwright was the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).