“To the outsider this is a big book full of what seem to be simple words and phrases. To a marketing pro, this is an invaluable reference that could only have been created by an advertising master.”—Mark Ford, author of the New York Times and Wall Street Journal bestsellers Automatic Wealth and Ready, Fire, Aim, and of Words that Work
"The title doesn't do this book justice -- it's not just packed with trigger words and phrases, it's got hundreds of fully baked big ideas you could use to jumpstart your marketing. It's like speed-reading the ultimate swipe file."—John Forde, Copywriters Roundtable
"Bob Bly has done it again. This is yet another indispensable reference! From the modern master of copywriting. It’s a 'must-have' for anyone who needs to write persuasively. Reach for this one when you need a fresh way to say just the right thing."—Ray Edwards, copywriter, podcaster, and bestselling author
“In this biz, it’s all about the words! It’s words that entice, motivate, and make the sale. Bob’s book give you a gold mine of powerful, actionable, and money-making words right at your disposal to nail the sale. I wish I had this in my writing arsenal earlier in my career—but glad I’ve got it now.”—Carline Anglade-Cole, Million-Dollar Copywriter, AWAI’s 2015 Copywriter of the Year
The Big Book of Words That Sell
1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
