The Secret Life of Money

“The Secret Life of Money is an absorbing exploration into the history and nature of money.”
—Joe Dominguez and Vicki Robin, authors of Your Money or Your Life
 
“The Secret Life of Money showcases Tad Crawford's ability to tell a good story, make a point, and weave it all around the history of money. This book will surprise you with how much you can learn in such a pleasant way.”
—L. William Seidman, author of Full Faith and Credit
 
“Tad Crawford has written an ingenious and instructive book that explores the hidden meaning of money in our psychological, emotional, and communal lives.  Drawing on myth and history, folklore and folk tales, anthropology and Jungian psychology, Mr. Crawford takes his readers on a quest to discover what money means at the deepest level of the psyche. The Secret Life of Money is not a book that will make you rich, but it may make you wise.”
—Peter Baida, author of Poor Richard's Legacy: American Business Values from Benjamin Franklin to Donald Trump
 
“An insightful examination of the kind of cultural lore we all need in order to discover a new attitude toward money.”
—Jacob Needleman, author of Money and the Meaning of Life

“Indebted in equal measures to Carl Jung, Joseph Campbell and sundry classic tales (e.g., The Wizard of Oz) . . . the book should enlighten those who tend to view money only in the most literal terms.”
—Publishers Weekly

“In this illuminating and captivating book, Crawford relates myths and stories from various cultures throughout history that illustrate money’s hidden nature . . . Crawford’s discussion leads us to understand what money is and how it functions in our minds and histories.”
—Minneapolis Star Tribune

“This fascinating account reads like a novel and contains the information of a small encyclopedia. . . .Crawford’s style is anecdotal and easy reading, yet his subject matter is so powerful it borders on the taboo. The Secret Life of Money will lead readers on a spiraling journey into their own psyches, revealing monetary desires and fears.”
—Whole Life Times

“The Secret Life of Money is a captivating book in which Crawford explores myths and stories about money and the power it has always held over people. . . . It will lead readers on a fascinating journey to uncover the sources of their monetary desires and reveal how they can free themselves from the powerful obsession with money that can control their lives.”
—Common Ground

“If you want to learn more about the psychological and spiritual effects of money in our lives and throughout history, Crawford can offer compelling insight. . . . He is an excellent weaver of tales, and his compelling style makes this book fascinating reading. From ancient myths to modern illustrations, Crawford reveals the ways in which money can impact our lives both for good and for evil.”
—Small Press

“We can change our relationship with money by ‘spending’ a little time getting to know why we have the attitude we do have about it. I recommend this book to anyone who has ever felt frustrated with their boring and unimaginative relationship with the almighty dollar.”
—Infinitum