Contrary to popular belief, most entrepreneurs don't like risk. While they are not afraid to take chances, the most successful entrepreneurs do what they can to anticipate, minimize, and offset risk at every opportunity, insists Bob Reiss, who in his own flourishing entrepreneurial career has managed to turn risk reduction into a science. Now this successful self-starter, whose exploits have been featured in The Wall Street Journal and have become case studies for Harvard Business School classes, shares the lessons of a lifetime.
By following his own prescription for managing risk, and using real-life success stories from experienced entrepreneurs, Reiss covers every obstacle the entrepreneur is likely to encounter. Where do ideas come from and how do you get started? Where can you find money and expert advice? How do you hire the best people and build credibility? How do you get orders and reorders? How do you develop and introduce successful products? Should you go public? Through every step in the process, Reiss emphasizes how risk can be anticipated, managed, and significantly reduced.
Full of practical suggestions and insights, this easy-to-read book is an indispensable guide for anyone thinking about starting a business and particularly for those would-be entrepreneurs without experience or much capital. It is equally valuable to entrepreneurs looking for ways to make their businesses more successful.
Howard H. Stevenson Serafim-Rock Professor of Business Administration, Harvard Business School I believe we should teach Bob's approach to financial analysis at the Harvard Business School. For the founder and grower of a business, Bob's chapter on numeracy alone is worth the price of the book.
Arthur Rock founding investor in Intel and Apple If you want to be an entrepreneur and can't go to the Harvard Business School, then Low Risk, High Reward is the next best thing...a must-read.
Jim McCann Founder and CEO, 1-800-Flowers.com My advice to a budding entrepreneur would be: first, don't ever stop learning, and second, read Low Risk, High Reward.
Lowell "Bud" Paxson Founder, Home Shopping Network & PAX TV Must reading for anyone who aspires to be an entrepreneur.
