“A well-written and engaging book. . . . Arena clearly presents her points and methodology.” — —Liz Maw, Executive Director, Net Impact
“Kudos to Christine Arena for daring to challenge sound-bite thinking! She asks important questions.” — —Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company
“Arena cuts through the hype. …This book is a must read for CEOs and future leaders.” — —Linda Dunkel, President & CEO, Interaction Associates
“Arena strikes a healthy balance by looking at what’s right and wrong with the CSR movement.” — —Mats Lederhausen, managing director, McDonald's Ventures
“An important and much-needed book.” — —Gil Friend, CEO, Natural Logic
“The well-presented evidence buttresses a forceful argument that companies that care about more than making money can still succeed.” — —Publishers Weekly
