P&M : 2019-01-01

[MASCOT BRANDING] : 89 : 89

[MASCOT BRANDING]

1. Isari Pairoa & Proud Arunrangsi­wed (2016). The effect of brand mascots on consumers' purchasing behaviors. Internatio­nal Scholarly and Scientific Research & Innovation, 10 (5), 1702-1705. Disponible en: https://waset.org/publicatio­ns/10004832/the-effect-of-brandmasco­ts-on-consumersp­urchasing-behaviors. 2. Stephen Brown (2010). Where the Wild Brands Are: Some Thoughts on Anthropomo­rphic Marketing. The Marketing Review, 10 (3), 209-224. Disponible en: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2017467 n 89 I DICIEMBRE DE 2018 / ENERO DE 2019