“Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.” — Indra K. Nooyi, Chief Executive Officer and Director, PepsiCo Inc.
“A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research.” — Douglas Conant, President and Chief Executive Officer, Campbell Soup Company
“Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?” — Les Wexner, Founder, Chairman and CEO of Limited Brands
“Women Want More is a fresh and insightful analysis of how women’s increasing roles and ever-growing buying power are impacting the marketplace.” — Leonard Lauder, Chairman Emeritus of The Estée Lauder Companies, Inc.
“Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena.” — Michael Gould, Chairman and CEO, Bloomingdale's
“Women Want More makes the case for the role of women in moving markets. For consumer companies, it’s an essential resource.” — Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods
“In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended.” — John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream
“The most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive. . . . [The book] offers unique insights [and] . . . should be considered for those seeking to freshen up their customer service collections.” — Library Journal
“Few books offer as many insights as Women Want More….[I]t shines a bright light on the pressures and opportunities the world’s one billion working women face every day.” — Marketing Daily
